Victoria's Secret Rolls Out Grace Elizabeth In For Love and Lemons Campaign by Zoey Grossman

Victoria's Secret Rolls Out Grace Elizabeth In For Love and Lemons Campaign by Zoey Grossman

Victoria's Secret celebrated their For Love & Lemons Lingerie collaboration with founders Laura Hall and Gillian Rose Kern and Collection Muses Devon Lee Carlson and Solange Van Doorn. at a FLL x Victoria’s Secret launch party Thursday night

Victoria’s Secret Chief Executive Officer John Mehas delivers another major signal about his vision for a revitalized Victoria’s Secret, one that is “by her, for her” and that includes LA-based photographer Zoey Grossman shooting VS Angel Grace Elizabeth in the first release of campaign images.

Isabeli Fontana Is Sexy For Summer 2019 Love + Lemons Whose Ethical Mfg Is Even Cooler

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Isabeli Fontana Is Sexy For Summer 2019 Love + Lemons Whose Ethical Mfg Is Even Cooler

Top model Isabeli Fontana projects sensual sophistication in a southern France mood, turning up the heat as the face of For Love & Lemons’ summer 2019 campaign. The LA brand delivers of pretty woman collection of ruffles, floral blooms, polka dot prints and classic ‘tarte’ femininity for summer beauties worldwide.

Founded by Wyoming natives and best friends Gillian Mahin and Laura Hall in 2011, Love and Lemons doesn’t share a significant sustainability story.

But the company does donate — rather than liquidate or burn — its unsold clothing, donating then to Dress For Success, an organization that provides professional attire and development tools to help women thrive in work and in life and On Your Feet Inc., an organization that helps low-income families achieve economic success.

The most noteworthy ethical innovation at Love and Lemons is the brand’s totally transparent relationship with their production process, and the brand’s Chinese factory owned by ‘Victor’. The factory production narrative begins with a photo of the facility in Zhejiang, China.

Zoey Grossman Snaps A Delightful Daphne Groeneveld In For Love + Lemons Spring 2019 Swim Campaign

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Zoey Grossman Snaps A Delightful Daphne Groeneveld In For Love + Lemons Spring 2019 Swim Campaign

Dutch model Daphne Groeneveld delivers a sensational set of images, styled by Ashley Glorioso in For Love & Lemons Spring 2019 swimwear campaign. Photographer Zoey Grossman captures the whimsical, delightful poses, prints and girlie details galore — but it’s Daphne who clearly adores the entire setup in swimwear that suits her. / Makeup by Stacey Tan; hair by Ali Gallagher