Supermodel Liya Kebede covers Porter Magazine #33 Summer Escape 2019. George Cortina styles Liya in a mix of sustainable and not sustainable swim and resort pieces from All Sisters, Cover, Fisch, Ganni, Hunza G, Mara Hoffman and bold jewelry. Photographer Cass Bird is behind the lens for ‘Making Waves’. / Hair by Ward; makeup by Frank B
Hiandra Martinez is styled by George Cortina in ‘The Tide Is High’, extravagant black widow looks befitting a sea siren. Photographer Dario Catellani captures Hiandra for WSJ Magazine June/July 2019./ Hair by Bob Recine; makeup by Dick Page
Supermodel Doutzen Kroes is styled by George Cortina in old Hollywood sensual elegance from Saint Laurent, Tom Ford, Maison Margiela and more. Daniel Jackson captures Doutzen for Vogue Poland’s June’s 2019 cover story.
Top models Anna Ewers + Edie Campbell are styled by George Cortina in ‘Great Explorations in Kenya’, lensed by Mikael Jansson for WSJ Magazine June 2016.
The shoot took place at Cottar’s 1920s Camp in Kenya, a private conservancy with an innovative approach to protecting the area’s natural biodiversity, wrote Tom Downey for WSJ Magazine. Located in a corner of Kenya, just southeast of the Maasai Mara National Reserve, the camp has a comparatively unique history.
Porter Magazine #31 celebrates “five years of Incerdible WOMEN’ with supermodel, activist, supermom and Tom Brady’s wife Gisele Bündchen on their cover. George Cortina styles the Super Bowl loving Brazilian — who makes her husband invite healing and protection stones into his life, with a special necklace and drops she prepares. Mario Sorrenti captures Gisele in ‘Born This Way’. / Hair by Akki Shirakawa; makeup by Kanako Takase
Top model Edita Vilkeviciute fronts St. John Resort 2019, styled by George Cortina in sophisticated travel essentials. Photographer Lachlan Bailey captures Edita in her road-tripready, casual elegance St. John looks./ Hair by Teddy Charles; makeup by Fara Homidi
Beloved, star model Adut Akech is on a roll so intense, we had all better get out of her way. George Cortina styles Adut in ‘Best of Spring’, shot in Brooklyn by Cass Bird for WSJ Magazine February 2019./ Makeup by Frank B; hair by Tamara McNaughton
American Oscar-winning actor, businesswoman, lifestyle guru and GOOP founder Gwyneth Paltrow covers the December 2018 issue of WSJ Magazine. George Cortina styles Paltrow in ‘Sweet Success’, lensed by Lachlan Bailey.
In an interview with The Wall Street Journal published Tuesday, the self-promoter Goop founder said: “I remember when I started doing yoga and people were like, ‘What is yoga? She’s a witch. She’s a freak.’ ’’
Paltrow chose to ignore her inner voice waving a flag in her brain, continuing with WSJ:
“Forgive me if this comes out wrong,” she said, “but I went to do a yoga class in L.A. recently and the 22-year-old girl behind the counter was like, ‘Have you ever done yoga before?’ And literally I turned to my friend, and I was like, ‘You have this job because I’ve done yoga before.’ ”
Actually the real story of the spread of yoga in the US is also rooted in the immigration debate. According to the Yoga Journal, In 1920, Paramahansa Yogananda addressed a conference of religious liberals in Boston. He was sent by his guru, the ageless Babaji, to "spread the message of kriya yoga to the West."
In 1924, the United States immigration service imposed a quota on Indian immigration, making it impossible for Easterners to travel to America. Westerners were forced to travel to the East if they sought after yogic teachings.
One of those people was Theos Bernard, who returned from India in 1947 and published Hatha Yoga: The Report of a Personal Experience. His book was a major sourcebook for yoga in the 1950s and it remains popular today.
That same year, Indra Devi opened a yoga studio in Hollywood. Her three popular books had housewives from New Jersey to Texas standing on their heads in their bedrooms.
She was the first Westerner to study with Sri Krishnamacharya and the first to bring his lineage to the West.
The person who introduced more Americans to yoga than any other in those days was Richard Hittleman, who in 1950 returned from studies in India to teach yoga in New York.
He not only sold millions of copies of his books and pioneered yoga on television in 1961, but he influenced how yoga has been taught ever since.
Although he was a student of the sage Ramana Maharshi and very much a "spiritual" yogi, he presented a nonreligious yoga for the American mainstream, with an emphasis on its physical benefits. He hoped students would then be motivated to learn yoga philosophy and meditation.
Yoga was established on the West Coast in the mid-'50s with Walt and Magana Baptiste's San Francisco studio.
In 1958, Indian-born Swami Vishnu-devananda, a disciple of Swami Sivananda Saraswati, arrived in San Francisco, sponsored by the artist Peter Max.
His 1960 book, The Complete Illustrated Book of Yoga, became an essential guidebook for many practitioners. Dubbed by a colleague as "a man with a push," he founded the Sivananda Yoga Vedanta Centers, headquartered in Montreal, one of the largest networks of yoga schools in the world.
Meditation and yoga exploded across America in the early '60s, when an unassuming-looking yogi "came out of the Himalayas to spiritually regenerate the world." Maharishi Mahesh Yogi's Transcendental Meditation empire now claims 40,000 teachers and more than four million practitioners, with 1,200 centers in 108 countries.
The Yoga Journal article by Holly Hammond goes on in tracing the development of yoga — actually jump-started by the sixties counter culture in America. Yoga Journal was first published in 1975.
Perhaps in a slight to Gwyneth Paltrow, her role as the chief birth mother of yoga in America is not mentioned. Or perhaps Gwyneth Paltrow, like Donald Trump, drowns in her own narcissism.