Hannah Ferguson, Andreea Diaconu, Marcus Samuelsson Headline H&M Holiday 2019

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Hannah Ferguson, Andreea Diaconu, Marcus Samuelsson Headline H&M Holiday 2019

In these troubled times, the H&M Holiday 2019 campaign is a huge hug and mega dose of positive vibrations. Models Hannah Ferguson and Andreea Diaconu, chef Marcus Samuelsson of Harlem’s Red Rooster and his wife Maya Haile Samuelsson. football player Raheem Sterling and his family as well as sisters Giulia, Greta and Giorgia Tordini bring a welcome message of holiday love at a time when progressive people need it.

H&M Trials Clothing Rentals With Stockholm Store's Conscious Exclusive 2012-2019

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H&M is launching a new concept store in Stockholm, a venue dedicated to rentals of sustainable ready-to-wear from Conscious Exclusive collections past and present. Pieces from sustainable Conscious Exclusive collections 2012-2019 will be available to customers who are members of H&M’s customer loyalty program.

Members will be able to book a time at the rental space where a stylist treats them to a personalised experience, helping them select some great pieces they can then rent for a week. Members can rent up to three pieces a time at a cost of around 350 Swedish kronor per piece.

“We love offering our fans something extra and we also want to encourage our customers to look on fashion in a circular way as we aim to lead the change towards a circular fashion industry,” says Pascal Brun, Head of Sustainability at H&M

To further inspire customers to reuse and recycle, the store will also offer repair services with an atelier where customers can get their fashion favourites mended or upgraded. The newly furbished Sergels Torg store, which opens end of November, will offer customers a great shopping destination with a curated assortment, a beauty bar and the café-concept It’s Pleat. 

H&M Opens Mitte Garten Neighborhood Store for Local Talents in Berlin

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H&M’s first hyper-local flagship Mitte Garten opened its doors on October 25th in Berlins creative Mitte district. With it’s approximately 300 square meters, it’s one of H&M's smallest stores offering curated womenswear, selected external brands, vintage pieces and a showroom for customers.

"It’s a test for us as a global retailer to elaborate around how we can be more personal and locally relevant."

                                                                            Anna Bergare Business Developer at the Laboratory H&M Group 

H&M Mitte Garten will regularly offer events such as lectures, fashion talks and yoga for its customers. In the public showroom upcoming trends and looks are presented. Here consumers can try on and lend pieces to make sure that their future purchases are consciously made.

"This is a unique location and it has served as a meeting place for Berliners for over a hundred years, a tradition we want to honour. We aim to offer a neighbourhood store serving as a platform for local and global talents within retail, culture and art."

                                                                                          Thorsten Mindermann country manager H&M Germany

Kendall Jenner, H.E.R. Headline Giambattista Valli x H&M by Mert + Marcus

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Kendall Jenner, H.E.R. Headline Giambattista Valli x H&M by Mert + Marcus

Kendall Jenner leads the cast of Giambattista Valli x H&M‘s advertising campaign, joining singer H.E.R (Gabriella Wilson)., Chris Lee, Clara 3000, Cameron Monaghan, Chiara Ferragni, and Luka Isaac with Melanie Ward in charge of styling. Mert & Marcus shot the campaign in Rome, promoting the collection launching worldwide in select stores and online November 7.

Ina Lekiewicz Highlights H&M Spring 2019 Conscious Collection For L'Officiel Netherlands

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Ina Lekiewicz Highlights H&M Spring 2019 Conscious Collection For L'Officiel Netherlands

Model Cecilia Zevenhek (?) is styled by Koen T. Hendriks in key pieces from the H&M Spring Conscious Collection. Photographer Ina Lekiewicz is behind the lens for L’Officiel Netherlands April 2019. / Hair by Hester Wernert; makeup by Kathinka Gernant

The Swedish retailer announced last week that it’s taking a giant leap in the transparency category, launching full transparency details for all garments sold on hm.com. In 2013, H&M was the first global fashion retailer to publish their supplier list online. In 2017 a transparency layer for the Conscious Exclusive garments was added on ht.com. The company writes:

“For each of our garments, we now share details such as production country, supplier names, factory names and addresses as well as the number of workers in the factories. In addition, customers can find out more about the materials used to make a specific garment. By sharing extended details on where our garments are made we make it easier for customers to make more informed choices when shopping. “

H&M Opens Gorgeous Concept Home Store At 208 Regent in London

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H&M Opens Gorgeous Concept Home Store At 208 Regent in London

H&M is rolling out new ideas at a breataking pace, adding a breathtaking, London-based concept home store to their portfolio this week. Located at 208 Regent Street, the store spans 700 square metres, the store occupies two floors and includes an event space, in-house florist Bunches and in-store cafe.

Palesa Mokubung's Mantsho Label Honored In H&M's First African Designer Collab

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Palesa Mokubung's Mantsho Label Honored In H&M's First African Designer Collab

Palesa Mokubung launched her South African Mantsho brand in 2004, with a focus of turning African-inspired prints and cultures into modern, edgy designs. Oscar-winner ‘Black Panther’ costume designer Ruth E. Carter gave Mantsho a global nod last year, and today Palesa Mokubung is making big news with her upcoming August 2019 H&M collab.

Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

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Pineapple + Orange Fabrics Rock Sustainable H&M Conscious Exclusive 2019 Collection

Oumie Jammeh, Alanna Arrington and Imaan Hammam encourage us to embrace a sustainable future, buying into the H&M Conscious Exclusive 2019 Campaign, lensed by Josh Olins.

H&M’s latest Conscious Exclusive collection—its ninth so far —introduces three materials the brand is using for the first time: Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested); Orange Fiber, a silklike fabric made from the peels of oranges at the end of the juice production cycle; and BLOOM Foam, a high-performance foam made from algae biomass, which “cleans the environment and reduces the risk of algal blooms while reducing our dependence on fossil fuels,” according to the company’s website.

Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

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Anna Ewers For H&M Studio Leads Glam Explorers To Sedona's Woolly Mammoth Country

H&M Studio’s spring summer 2019 collection is inspired by the ‘glam explorer’. Lachlan Bailey captures top model Anna Ewers in Sedona, in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13.

This is one strategy for making the post fall 2019 collections fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country. Not only will the fashion pack breathe some fresh, feminist artist Sedona air. They will be in woolly mammoth country, a topic near and dear to my heart.

In 1997 the Chandler, Arizona museum examined the stunning discovery of the remains of the ice age creature in a newly dug sewer ditch. “City officials stopped work and called in the experts: scientists from nearby Arizona State University,” the article read. “Brad Archer, the curator of the University’s Museum of Geology confirmed the find: a woolly mammoth — and quite well preserved.”

Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

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Lachlan Bailey Captures Anna Ewers For H&M In Sedona, Ahead of Fall 2019 Immersive Theater Project

Top model Anna Ewers is ahead of the H&M fashion pack, lensed by Lachlan Bailey, already in Sedona, Arizona in advance of H&M’s post-Paris Fashion Week Fall 2019 presentation. March 11-13. This is one strategy for making the fashion press a captive audience, ready for some R&R in Georgia O’Keeffe country.

" Presenting at Paris Fashion Week has been a great experience for us and we have always put ourselves to the test over the years " - said Kattis Bahrke, marketing manager at H & M. " It's always important for us to test new ways to surprise our customers and fans - this was the right time to change and explore a new format - it's very exciting for us to be able to show the collection in Sedona, Arizona, because it's part of the concept of the same collection. "

Christy Turlington Fronts H&M Conscious 2018 Campaign, Inspired By Karin Larsson

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Christy Turlington Fronts H&M Conscious 2018 Campaign, Inspired By Karin Larsson

Supermodel Christy Turlington fronts H&M's Conscious 2018 campaign, joined by Giedre Dukauskaite and Aamito Lagum. The sustainable collection features items made of  TENCEL™, recycled polyester and organic linen. H&M also introduces ECONYL® -- a 100 percent regenerated nylon fiber made of recycled fishnets and nylon waste -- as well as recycled silver used in a fine jewelry collection. Photographer Mikael Jansson captures the Conscious Exclusive collection, inspired by the artful home, and the work and lifestyle of Carl and Karin Larsson.

Vogue writes that Carl and Karin Larsson met in Paris in the 1880s, where they both were studying painting. As expected of women, Karin have up her painting to raise their family of eight children. But she also found new ways to channel her creativity into interior design, weaving, embroidery and other 'wifey' creative pursuits. 

Released once a year, the aim of the Conscious Exclusive collection, explained Anna Gedda, the company’s queen of green, is twofold: “Making fashion sustainable, but [also] to make sustainability fashionable.”