Stella McCartney Partners with DuPont + Ecopel on KOBA® Bio-Based Faux Fur

Natalia Vodianova wearing Koba faux fur by Stella McCartney.

Natalia Vodianova wearing Koba faux fur by Stella McCartney.

Planet Green team leader Stella McCartney is launching KOBA® faux fur, a joint project with the designer, DuPont Biomaterials and global faux fur textile manufacturer Ecopel. The exciting new material, made from Sorona® bio-based fibers “claims both a lower carbon footprint and more luxurious feel than existing faux fur alternatives”, writes Vogue Business.

McCartney unveiled the exciting new faux fur at her spring 2020 ready-to-wear show.

“Polyester isn’t the same quality that we want, and the modacrylic doesn’t give us the sustainability that we want,” says Claire Bergkamp, Stella McCartney’s worldwide director of sustainability and innovation. “This is kind of bridging that gap,” Bergkamp explains in listing the merits of the new faux fur, compared to other market options.

Reflecting a new mood of shared innovation among leading fashion industry brands and manufacturers, Bergkamp hopes that Koba becomes an industry standard adopted by other fashion players. Saying she is keep to advise other labels about the latest developments around Koba, Bergkamp stresses reality. “This has to be a collaborative effort. It is a moment of climate crisis — and it is a genuine crisis. We want to show what’s possible, and show that these sustainable improvements can be beautiful [and] luxurious.”

koba-faux-fur.jpg writes: “The new Koba® Fur-Free Fur by Ecopel is made with recycled polyester and up to 100 percent DuPont™ Sorona® plant-based fibers, creating the first commercially available faux furs using bio-based ingredients Koba — the collection of which ranges from classic mink styles to plush, teddy-style fur — can be recycled at the end of its long life, helping to keep ensure it never ends up as waste and closes the fashion loop; something that McCartney is passionate about, as she pushes toward circularity. It’s 37 percent plant-based Sorona material means that it consumes up to 30 percent less energy and produces up to 63 percent less greenhouse gas than conventional synthetics.

“We’ve been working with Stella McCartney for several years and we have clearly been positively influenced by her values,” Ecopel CEO Christopher Sarfati said in a statement. “Not only are we proud to offer animal-friendly alternatives to fur, but are even more proud to take the road less traveled in designing new ways to create faux fur. From recycled to bio-based, we are supporting a transition toward more sustainable materials.”

Craig McDean Eyes Charlie's Angel Star Ella Balinska for British Vogue November 2019

Craig McDean Eyes Charlie's Angel Star Ella Balinska for British Vogue November 2019

British actor Ella Balinska returns to the upcoming 2019 sequel of Charlie’s Angels, styled by Grace Coddington in ‘Ella Enchanted’. Photographer Craig McDean is behind the lens for Vogue UK November 2019./ Hair by Duffy; makeup by Diane Kendal

Reformation + New Balance Sneaker Series Has Style and Sustainable Cred

In an exciting, affordable new collab, Reformation has joined forced with New Balance, to create a sneakers series that’s both stylist and sustainable. The October 10 launch featuring three styles in five color variations retails for $80 to $110 includes the 574 and X 90 New Balance sneakers. Colorways are neutral and color-blocked with color pops.

The sustainable cred includes soy-based inks for printing, recycled polyester compromising the lining, laces, labels, and shoe inserts made using EVA foam and BLOOM algae, “two products that help shoe manufacturers reduce the use of fossil fuels”, writes Teen Vogue.