Liberty London Teams Up With 'Bloody Good Period' As Oscar Goes To 'Period. End of Sentence'

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Amika George #FreePeriods

Amika George #FreePeriods

Liberty London is teaming up with Bloody Good Period, the non-profit charity commited to ending period poverty. The two-week campaign, which runs concurrently with International Women’s Day March 8, will see all donations go to Bloody Good Period. The organization founded by Gabby Eldin, supports vulnerable women unable to afford sanitary products, with a special focus on asylum seekers and refugees.

Liberty London will also host on March 7 the ‘Bloody Good Debate’, with Eldin and 19-year-old period poverty activist Amika George, interviewed by British Vogue in December 2017. The debate will then be turned into a live podcast for Liberty Discovers, where anyone can download for free.

George founded #FreePeriods at age 18 after reading an article British Girls Are Skipping School Because Of Their Periods in British Vogue.

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AOC reads this high-impact post within the context of the Oscar won by 25-year-old Iranian-American director Rayka Zehtabchi Sunday night for her Best Documentary Short ‘Period. End Of Sentence. ‘ The 26-minute film studies the impact that accessible menstrual hygiene products have on life in a rural Indian village.

“I’m not crying because I’m on my period or anything,” Zehtabchi joked as she took to the stage with producer Melissa Berton. “I can’t believe a film about menstruation just won an Oscar.”

Shot in Kathikera village outside of Delhi, the film was the brainchild of students at the Oakwood School in Los Angeles - who launched an organisation called The Pad Project dedicated to combating menstrual poverty in developing countries. The short follows the Indian women battling patriarchal resistance to use a machine to create affordable - and biodegradable - pads, with potentially life-changing consequences. In India as a whole, nearly a third of girls currently miss school during their periods due to a lack of adequate resources.

One of the most thrilling aspects of this post is the extent to which the world’s young women are on the move, stepping up for each other. I can see that the Parkland students are hardly alone in having true grit determination to help others at a young age. ~ Anne