Dear Donald Trump Jr. Just remember that next time you and your bros go off elephant killing -- as you're prone to do -- you are killing majestic creatures that have emotional characteristics similar to humans. In fact the photoshop dreams behind this revised reality image might seem more possible, now that we are learning about elephant personalities.

It's not news that elephants are complex creatures with ancestral memories. How unusual is it that the mere sight of empty bee hives will send a towering elephant running? That rugged elephant hide is actually so sensitive that a bee sting brings major pain and elephants never forget that bee sting.

Now elephant research has taken a new direction, with researchers from Finland's University of Turku and the University of Edinburgh, UK determining that elephants have differing personality traits, too. Experts say that three personality trait categories -- aggression, sociability and attentiveness -- apply to and define both male and female elephants.

The researchers, led by Dr. Martin Steltmann, analyzed the behavior of more than 250 timber-industry, log-pulling elephants in Myanmar for their research.

Each of the animals works with an elephant rider called a mahout, typically but not exclusively a male, who develops a unique relationship with an individual elephant. In the research the riders evaluated the elephants' personalities based on the frequency that they displayed 28 different traits.

The fact that the riders were exclusively male does introduce a potential bias into the research analysis, but the fact that they observed differences in the elephant behavior is illuminating. The study also concluded that male and female elephants did not differ in the three personality characteristics being studied.

Speaking of the three traits observed among the elephants, Dr. Steltmann explained:

"Attentiveness is related to how an elephant acts in and perceives its environment.

Sociability describes how an elephant seeks closeness to other elephants and humans and how popular they are as social partners.

Aggressiveness shows how aggressively an elephant acts towards other elephants and how much it interferes in their social interaction."

Dr Steltmann said: 'We met elephants that were clearly more curious and braver than others. For example, they always tried to steal the water melons that were meant as rewards.'

Another researcher named Mirkka Lahdenperä added: "Elephants and humans have many similar characteristics in their life-history and behavior. . . . Among other things, elephants have a very long lifespan and give birth to a single calf at a time, who in turn needs the care of the mother and other females for a long time after birth. . . Living in complex social environments could be a reason why both species have developed such complex personality structures."

Dr Steltmann emphasized that personality traits are not qualities unique to humans; rather they affect many species: "Personality studies on other species than humans have so far focused on primates, pets and zoo populations, or on species that have a relatively short lifespan. . . . Beside humans, personality studies on other long-lived species living in their natural habitat are rare."

Elephants are an exception, and this new research offers just one more reason for GLAMTRIBALE to commit 5% of our revenues to elephant conservation.

The study appears in the journal 'Royal Society Open Science'.