"My team doesn't just extend to my work team," said Donatella Versace in an official statement about her massive Fall 2018 ad campaign, lensed by Steven Meisel. "The Versace Clans are made of all members of the Versace family — from customers to models, fans, photographers, stylists, friends, artists and all who believe that staying relevant means moving forward and making your voice heard — all who believe that fashion is not a way to just say 'look at me' but rather 'look at me, I have something to say.'"
A whopping 54 models were cast for the campaign, ranging from new kids to longtime Versace muses. The list includes Gigi Hadid, Bella Hadid, Kaia Gerber, Iman Hammam, Vittoria Ceretti, Adut Akech, Stella Maxwell, Grace Elizabeth, Lexi Boling, Natalie Westling, Fei Fei Sun, Hiandra Martinez, Julia Nobis and more, more, more. Jacob K was in charge of styling; Pat McGrath worked on makeup; Guido Palau was on hair.
The models, along with Donatella, also star in a short campaign video that explains how to correctly pronounce Versace. it's believed that the Versace Fall 2018 campaign is the longest one ever produced.