adidas x Gucci Is Pure Excellence on Steroids Imbued with Heavenly Creative Talent

Read On: adidas x Gucci Is Pure Excellence on Steroids Imbued with Heavenly Creative Talent AOC Fashion

Not all collaborations are created equal. Designed by Gucci Creative Director Alessandro Michele, adidas x Gucci is spectacular in a business-smart kind of way. The design hybrids created by this fusion of business brilliance go way beyond wearable and visually appealing.

The two brands adidas and Gucci look like they were made for each other . . . like adidas should just buy Gucci [ relax Kering].

At least get married . . . or realistically, be lovers to reconnect around the world after a few years absence from seeing each other. Sparks fly between these two when they meet, and every human, cat and dog within 10 miles of their meeting starts smiling. African elephants feel the ubuntu vibe in Kenya and Botswana and make hearts with their trunks.

Sentimentality has a strong hold on the hearts and minds of today’s consumers, and this collection paints a different vision of the future than our young people see right now. It’s as if the mega adidas — who is deeply involved in creating a sustainable future — and Gucci, too with Equilibrium — is handing us a visual lifeline that says — in their own words:

“We know it’s really bad out there, but we are adults in the room trying to fix things. We know we are a huge part of the problem, but we are seriously working on it. You do have a future, our dear young hearts. You can believe in our symbolism and best efforts — even if the US Supreme Court is trying to take away women’s right to control their own bodies; the state of Florida is banning your even speaking of being gay; and across America, red states are saying that slavery was actually an example of white people’s Christian benevolence.”

“Oh, we forgot about the baby formula shortage. How the hell does the great America have a baby formula shortage? You can’t not buy baby food.”

“Adidas x Gucci is on your side — whatever real-world drama is unveiling itself before your disbelieving eyes. And boomer grandparents, everything you marched for is not lost. Bernie Sanders — that sit-in at the University of Chicago was worth it. Keep standing up for everyday people, Bernie.”

Read On: adidas x Gucci Is Pure Excellence on Steroids Imbued with Heavenly Creative Talent AOC Fashion