Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

Pucci Spring 2024 Campaign with Vittoria Ceretti | House Update

The watery effect of Pucci’s heritage Vivara print takes the stage in a new Spring 2024 campaign headlined by Vittoria Ceretti and captured by Mario Sorrenti [IG] at Villa L’Alma near Milan.

Pucci Artistic Director Camille Miceli has invited us to Rome on April 4 to view Vivara in action as "one of the house's most iconic prints, dating back to 1965 and featured in all the archives."

To many of us, Pucci is an absolute jewel, with speculation-only 2023 revenue of $100m. If any group can nurture her to Pucci’s maximum potential, it’s LVMH.

Previously working under LVMH’s Sidney Toledano as the chief executive of smaller brands like Celine and Fendi, Camille Micelli at Pucci — along with Belgian fashion executive Saar Debrouwere as Pucci CEO — will operate under the guidance of Michael Burke, who recently took the helm from Toledano.

I dig deeply into the LVMH approach to developing talent in the Michael Burke link above.

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Emilio Pucci Supernova FW 2023 Campaign with Amelia Gray Lensed by Eddie Wrey

Emilio Pucci Supernova FW 2023 Campaign with Amelia Gray Lensed by Eddie Wrey

The Emilio Pucci F/W 2023 Campaign celebrates the SUPERNOVA Collection, created by Camille Miceli. We left the artistic director a week ago with an overview of her team’s celebrated custom designs for Queen Bey’s Renaissance World Tour.

Model Amelia Gray takes the spotlight in the FW Pucci 2023 Campaign, styled by Imruh Asha. Photographer Eddie Wrey [IG] captured the campaign images — best viewed within the context of the campaign video.

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Pucci's Phone Blows Up After Beyonce's Renaissance Tour LA Catsuit Debut

Pucci's Phone Blows Up After Beyonce's Renaissance Tour LA Catsuit Debut

Since Camille Miceli took the reins of LVMH-owned Emilio Pucci, she has steered the iconic brand into audacious territory. This Beyonce-worthy catsuit worn on her Renaissance tour atop in LA September 2, is at the top of her IG tour favs.

Scrolling all the way back to spring, the Pucci catsuit looks to be in the top 5 on the whole tour.

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Juliana Nalú, a Self-Described Brazilian Masterpiece , for Pucci Eyewear July 2023

 Juliana Nalú, a Self-Described Brazilian Masterpiece , for Pucci Eyewear July 2023

Brazilian influencer and model Juliana Nalú, takes the limelight in the new Pucci Eyewear social media campaign, lensed by Ryan Schostak. [IG].

The entrepreneurial and charismatic Nalú [did we say sexy and gorgeous, too?] is rising from the Chapadão favela in the heart of Rio de Janeiro. She describes herself on IG as a “Brazilian masterpiece” and is represented by Elite Models in NYC and LA.

All systems are “go” for Juliana Nalú.

Still, AOC feels a need to say that this dynamic young woman is rising from one of the most dangerous favelas in Brazil. It wasn’t always this way for Chapadão, which is another socio-political story.

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Cardi B in Pucci Catsuit Was As Hot As her Whipshots At Santa Monica Party

Cardi B in Pucci Catsuit Was As Hot As her Whipshots At Santa Monica Party

Far from the tranquil afternoon on the Arno River in Florence, Italy, Cardi B made a big fashion splash on May 22, wearing a boldly-printed, Pucci E.P. hooded catsuit to the Santa Monica launch party for a new flavor of her alcohol-infused, whipped cream Whipshots Summer Party.

Whipshots was created as a collaboration between Cardi B and Starco Brands, launching December 4, 2021 at Pharrell and David Grutman’s The Goodtime Hotel in Miami. It currently features vodka-infused whipshots in multiple flavors.

The brand sold its first million cans in just 10 months and sold another million cans four months later.

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Pucci 'Initials E.P' Resort Campaign Summer 2023

Pucci 'Initials E.P' Resort Campaign Summer 2023

Top model, Brazilian beauty Raquel Zimmermann births the new ad campaign for Initials E.P., styled by Katie Grand in images by Vito Fernicola [IG]. / Hair by Sydney Hayes; makeup by Miranda Joyce; creative direction by Al Dente Paris.

The collection pays tribute to the Emilio Pucci as the heritage brand’s founder while incorporating a ’60s Space-Age vibe, inspired by Emilio Pucci's design of the Apollo 15 emblem in 1971. Many modern white dresses nodded to the Apollo mission and 21st century Pucci modernism.

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Pucci's Global Tribe Is Assembling: Anyiel, Felice, and Malika for Holiday 2022/23

Pucci's Global Tribe Is Assembling: Anyiel,  Felice, and Malika for Holiday 2022/23

Oliver Hadlee Pearch [IG] captures models Anyiel Majok, Felice Nova Noordhoff, and Malika Louback in the Emilio Pucci Holiday 2022/23 campaign ‘La Famiglia.

Imruh Asha styles a campaign the hugs Camille Miceli’s clear vision that “for me Pucci evokes a family of people spending time together, to enjoy life, parties, and well-being.”

Miceli wants the global enthusiasts, travel-loving, multi-generations Pucci ‘famiglia’ to embrace high-octane, dopamine-dressing as a form of spreading joyful optimism, self-confidence without a tinge of aristocracy [unlike Chanel] and a lust for life that reflects her own lifestyle.

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