Intimissimi Partners with Treedom, Planting Trees in First Sustainable Sp 2020 Collection

Intimissimi took inspo from Gisele Bunchen in Spring 2020, launching the first sustainable and eco-responsible lingerie collection since the Italian brand was founded in 1996. All eyes were on earth goddeess Irina Shayk, who modeled the campaign.

The big news, however, is the partnership that Intimissimi launched with Treedom, a platform founded in 2010 that allows trees to be planted remotely and to monitor their progress.  In a project ending March 15, Intimissimi promised to plant 20,000 trees in Cameroon, Ecuador, Italy, Kenya, Madagascar. and Tanzania.  Purchases of 90€ resulted in a free tree planted in the client’s name.

Learn more about Treedom and how you, too, can plant more trees worldwide.