Paloma Elsesser Dives Into H&M Sustainable Swimwear SS 2021 Lensed by Amber Grace Johnson

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Paloma Elsesser Dives Into H&M Sustainable Swimwear SS 2021 Lensed by Amber Grace Johnson

Global fashion powerhouse H&M delivers a physical and emotional power punch with its Spring Summer 2021 Swimwear campaign. Led by superwoman Paoma Elsesser, the campaign takes a deep dive into the terrain of unapologetically feminine strength with a cast that celebrates all body types and forms.

The brand comes straight at us with a definitive statement that’s light years away from the “flawless” messages (one of the most harmfull words in modern marketing in the opinion of AOC) of summers past.

Dive in & enjoy the silence

Hey, you! It's your summer, done your way. Don't let self-doubt, other people's opinions and negativity tag along. Dive into the water, swim away from the noise, follow your own voice, and come back recharged.