Mango Committed 2021 Campaign Advances Strong Sustainability Goals
/Mango Committed 2021 Campaign Advances Strong Sustainability Goals
Models Felice Nova Noordhoff and Hamid Onifadé front Mango’s Committed Campaign SS 2021. Julia Sanchis Meseguer styles the couple in relaxed silhouettes, made of natural fabrics such as linen and cotton in terracotta and ecru tones. Ronan Gallagher [IG] photographed the campaign ./ Hair by Paolo Soffiatti; makeup by Egon Crivillers
The Barcelona-based global fashion retailer is raising its sustainability goals, most-certainly as a reflection of evolving consumer mindsets. Currently, 79% of the Mango assortment is “Committed”, meaning that they are recycled or have sustainable characteristics. By 2022, Mango hopes that 100% of every item meets this criteria, writes WWD.
Note that Mango is not asserting that these garments are fully-sustainable in every way. But the company does have an ambitious environmental agenda.