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Margaret Zhang's Vogue China Debut: Fan Jinghan by Ma Hallun Honors China's Women AOC Fashion

Margaret Zhang’s debut cover appears on Vogue China Instagram — stripped of its past — as Zhang now takes the helm of creative leadership, with newly-named fashion director Audrey Hu. Zhang enlisted young Chinese photographer from Xinjiang Ma Hailun [IG] to shoot Fan Jinghan wearing Johannes Warnke at a particular sunrise moment in a mountain desert of western China. / Makeup by Valentina Li; hair by Zhou Xueming

Zhangye Danxia National Park’s sandstone formations in Gansu is a far cry from Shanghai or Hong Kong.

“It was Margaret’s idea she wanted to shoot it at sunrise and very particularly timed because she thinks sunrise means new beginnings, hope, all the positive vibes,” Ma said. “She also wanted to have something very different but very China–that still has cultural heritage.”

“Inside the issue features an array of new faces: Ruoyi Yi, Shermmaine Telan, and Sano Turdiev lead a feature introducing China’s new wave of new designers and Su Xiaocan and Zhang Mengjie appear in a shoot shot by Zhang Chao wearing upcoming Chinese knitwear designer, NUME,” said Conde Nast.