Ryan Gosling for Fall 2022 Gucci 'Valigeria' Luggage Campaign by Glen Luchford AOC Fashion

In the words of Gucci’s creative director Alessandro Michele, “Travel for Gucci was never purely physical. Gucci is the brand that accompanied the artists, writers, actors, and directors of Hollywood on their journeys …”

The Italian brand makes a perfect move to put Hollywood Canadian actor Ryan Gosling on the road in a throwback film for Gucci’s latest ‘Valigeria’ luggage campaign.

In the campaign envisioned by Alessandro Michele and captured by Glen Luchford [IG]. Backed up by creative direction from Christopher Simmonds, Ryan Gosling traverses time and space without a clear vision of his destination. Setting off from a motel in a drive down the road, Gosling ends up pushing his trolley of Gucci riches onto the beach — where a bit of Alice in Wonderland magic envelopes the actor in the Gucci trunk.

We will soon see Gosling playing Ken in the upcoming Greta Gerwig’s ‘Barbie’ with Margot Robbie in the starring role.