Robert Pattinson Fronts Dior Men Icons Capsule F/W2023 by Alasdair McLellan AOC Fashion

Dior Men’s designer Kim Jones is not new to the fashion murmur, quiet-luxury brand universe.

In 2020, Jones introduced the Modern Tailoring capsule. And prior to that, the Dior Essentials line, soon after his arrival at the house in 2018. All featured a range of elegant and more casual pieces designed to stand the test of time.

If we define quiet luxury more tightly as a “collection of timeless wardrobe essentials”, then the new Dior Icons collection by Kim Jones qualifies as luxiously classic and impeccably tailored, building on past successes.

The Dior Icons collection will launch on December 1 in Dior boutiques worldwide. The ad campaign features actor and Dior ambassador Robert Pattinson, who gained worldwide recognition for portraying Edward Cullen in The Twilight Saga film series (2008–2012), grossing over $3.3 billion worldwide.

Alasdair McLellan [IG] photographs Pattinson. Ronnie Cooke Newhouse provides art direction, with styling by Ellie Grace Cumming.

"I talked about clothing and fabrication with Robert a lot because he has a huge interest in fashion. I thought it would be perfect for him to wear Dior Icons because we discussed it in the conception of the collection. He is a good friend of mine so it seemed it would be nice for him to model in it," Jones said in a statement.