Etro Unveils 'Eden of Etropia' Spring 2023 Campaign Lensed by Zhong Lin AOC Fashion

Etro unveils ‘Eden of Etropia’, the first campaign for new creative director Marco De Vincenzo celebrating the spring 2023 collection.

Not only is the campaign beautiful on a visceral level. It drives a dagger [literally in the video] into the apple and a search for the truth of women’s identity.

Inspired by the paintings and portraits of the Pre-Raphaelites, Marco De Vincenzo communicates his poetic vision, creating a new paradise centered around the apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity.

That’s great copy. But the truth is also that the word ‘malus’ besides being Latin for ‘apple’ is also a very negative word associated with bad, evil and wicked. From a religious perspective the apple reference with Eve didn’t even appear in versions of the New Testament until 500 AD.

I wrote about this discovery after watching a PBS show ‘Mysteries of the Garden of Eden’, first released in 2007. The documentary will be purchased before sundown at whatever price.

Even a priest from Notre Dame University was supportive of the historical challenge to the biblical creation story discussed in the documentary. The key argument in ‘Mysteries of the Garden of Eden’ is one reflecting a terrible, historical power struggle between men and women — a story in which women would ultimately lose the battle.

How much praise has AOC heaped on photographer Zhong Lin in the last year? Well Zhong Lin is holding the lens on the campaign featuring models Akon Changkou, Iman Kaumann and Livia Hammar. Gabriella Karefa-Johnson has styled the campaign, so kudos to her. / Hair by Jawara; makeup by Ammy Drammeh