Bella Hadid Gives AI a Try with Carlijn Jacobs and Chad Nelson for Vogue Italia May 2023 AOC Fashion

Supermodel Bella Hadid joins photographer Carlijn Jacobs [IG] and Vogue Italia in a May 2013 cover story driven by AI. Imruh Asha styled Bella and was part of the team working with AI artist Chad Nelson. / Hair by Mustafa Yanaz; makeup by Sam Visser

The team worked on the DALL-E artificial program. Carlijn Jacobs describes a bit of the process:

After coming up with a rough concept for each photo, we shot Bella in the studio, then tried to generate background images with the AI program. I found myself having to translate my vision to the camera into a few key words, called "prompts": a far from easy undertaking for a photographer used to working with images rather than words. At first I tried to give random inputs, but I soon realized that the precision of my instructions was crucial if I was to get anywhere near the idea I had in mind.

As Jacobs advises, the input prompts are critical. But as Carlijn reminds people, delivering grade A prompts is driven by one’s knowledge of how to get best results from the AI system, even when one is sitting next to an AI artist like Chad Nelson [IG]. Not yet is the AI system a mindreader. ~ Anne