Embracing her faux French roots without behaving like an imposter, it’s perfectly natural — even logical — that Sporty & Rich finds itself in an exciting collaboration with one of the world’s most important destinations — Hotel du Cap-Eden-Roc Antibes.

Sporty & Rich is not just a fashion brand; it represents a lifestyle that seamlessly blends athleticism, wellness and luxury. At its core, the brand embraces the belief that being active and maintaining physical fitness should not compromise one's sense of style or desire for clothes with an attitude of luxury.

Canadian-born, New York-based founder Emily Oberg has a sixth-sense for brand DNA and pedigree, and she plays her hand expertly — choosing a name like Sporty & Rich for her brand, but not falling down the rabbit hole of vapid pretentiousness.