ZARA launches a new category called ZARA ATELIER, a higher-end collection with its own dedicated design team. Currently planned for two limited-edition collections each year, the ZARA Atelier delivery will focus on an elevated, artistic interpretation of an iconic wardrobe staple.

This maiden launch Collection 01_The Coat campaign, shot by revered photographer Paolo Roversi, expresses perfectly Zara’s newly-expressed passion for craftsmanship and artistic expression.

Models in the campaign include Amar Akway, Cara Taylor, Elisa Nijman, Greta Hofer, Raynara Negrine and Yilan Hua. Creative direction by Christophe Derigon.