EYE: A Bold Calvin Klein Reboot Goes For American Brand Gold In The Shadow Of Charlotte's White Nationalism
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Without a doubt, this is the most dramatic 180-degree turn in the history of a great luxury brand. Ironically, in deciding to stock a collection of home wares, displayed in the context of Ruby's celebration of the American vintage quilts, Homer Laughlin coffee mugs and Rose Cabat's ceramic "Feelies" sold alongside Calvin Klein bedding, Simons enters Ralph Lauren territory.
Raf Simons assumed creative control of Calvin Klein in 2016, the number of retailers stocking the brand has increased tenfold, as stressed-out retailers strive for enticing relevance in the age of Amazon. It's interesting to watch the evolution of Calvin Klein in the age of Trump.
It's good that people of intelligence and vision are trying to understand America at the very moment America is trying to understand itself. In a country blinded with the golden glow of torches held high by white nationalists in Charlottesville last week, the color of optimism is under assault. Still, an estimated 40,000 people showed up in Boston Saturday to protest white nationalism and the resurgence of a bold racism under Trump. As Trump follows unlimited gold for his family financial coffers, we will follow the future of bold yellow optimism. America is doing much soul-searching at this moment. ~ Anne
