Worldwide and big-time in America, women who date -- and are attractive to -- younger men, carry a negative identity. The film 'American Pie' coined the term MILF -- standing for 'Mum I'd like to f***' in 1999. Not long after, 'cougars' debuted, again as a sexual fantasy made in the male mind.
British writer Bibi Lynch is done with all that. Inspired by women like Madonna, Mariah Carey, Joan Collins, Sam Taylor-Johnson and now the glamorous Brigitte Macron, she has taken ownership of female identity with the terms WHIPs: 'women who are hot, intelligent, and in their prime'.
WHIPs are very attractive to younger men, Lynch explains, because they are not chasing a man to marry him and make babies.