Amber Valletta Fronts Zara's 'Chasing the Light' Spring 2019 Nature Woman Campaign

Amber Valletta Fronts Zara's 'Chasing the Light' Spring 2019 Nature Woman Campaign

Supermodel Amber Valletta is one of fashion’s loudest and consistently-articulate voices on sustainable fashion. AOC has taken the time to research any sustainable credentials behind Zara’s newest ‘Chasing the Light’ collection, and don’t that these beautiful all-white summer styles are part of Zara’s sustainable ‘Join Life’ project, currently estimated to be only 1.5-3% of sales. We wish ‘Chasing the Light’ had green credentials but can’t find any.

With Amber Valletta appearing as the nature-woman model, it’s easy to think the collection is sustainable, especially coming on the heels of last week’s release of H&M’s exciting Conscious Exclusive Collection. H&M actually used orange peels from the end of the juice production cycle for their Orange Fiber. If Valletta was also eating pineapple, I’d call foul. Piñatex, a leather alternative made from the cellulose fiber of pineapple leaves (which become waste after the fruit is harvested) is a key new fake leather product used in H&M’s 2019 Conscious Exclusive collection.