Polo Ralph Lauren Share 'Family is who you love' SS2019 Campaign, Shot by Pamela Hanson

Polo Ralph Lauren Share 'Family is who you love' SS2019 Campaign, Shot by Pamela Hanson

Photographer Pamela Hanson captures the spirit of Polo Ralph Lauren Spring 2019 with a new campaign ‘Family is who you love.’./ Hair by Teddy Charles; makeup by Clara O’Shea.

Ralph Lauren celebrated his 50th anniversary last fall, with a fantabulous celebration for his own extended family, including Oprah and generations of Ralph Lauren fashion enthusiasts. His new ‘Family is who you love’ campaign highlights eight diverse and multicultural groups that represent a broad spectrum of family — from multigenerational families to same-sex couples to chosen families.

“Ralph’s vision has always been built upon clear values, and the idea of family has been central to what we stand for — in our brands and in our business,” says Jonathan Bottomley, chief marketing officer. “[The campaign] is a celebration of the fact that family means different things to each of us — we live in a world where the meaning of family is bigger, broader, and more personal than it has ever been before. We believe that family is one of the most positive forces and powerful unifiers for all of us today.”