Stella McCartney Wins 'FUR FREE FUR' Fake Fur Trademark Battle With USPTO
Call the case Stella McCartney vs the US Govt — and Stella won.
Stella McCartney is one of most most committed voices in the global sustainability moment. In a trademark case that was a bit esoteric for the USPTO, McCartney sought to trademark the concept ‘FUR FREE FUR’ and not a specific textile composition. Stella wanted a category of existing and future fabrics not even created to live under her proposed ‘FUR FREE FUR” trademark label.
