Abercrombie & Kent Launches Philanthropic Conservation Arm

Abercrombie & Ken’t new philanthropy websites bring travelers together with the projects that they support.Today’s philanthropist is increasingly interested in the impact or results of his or her gift.

Just this morning we posted a GiftTracker article Four Planks of Effective “Catalytic Philanthropy”. The first focus is responsibility for measurable results. How was the money used, and what were the results? What percentage of the contribution went to support the project, versus administrative costs?

One of the world most prestigious high-end travel sites to exotic locales is Abercrombie & Kent. The luxury travel company is now linking up with 50 projects that take donations from its new website akphilanthropy.org.

“We hope to use this new Web site to multiply the impact of what our guests have started,” said Jorie Butler Kent, the company’s vice-chairman, in a press release. via NYTimes

Abercrombie & Kent’s new philanthropy strategy serves a long-term goal of preserving and conserving the world’s land and other resources, while bringing donors into long-term on-site relationships with the projects they support. A