Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update
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Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update
Theo Wenner captures Calvin Klein Jeans Fall 2019 campaign, styled by Melanie Ward. Models Abby Champion, Aqua Parios, Ben Allen, Iris Law, Lexi Boling and Selena Forrest front the campaign with creative direction by Cedric Murac./ Hair by Holli Smith
As promised, AOC takes a temperature check on denim production sustainability initiatives at Calvin Klein Jeans, a practice that we’re employing regularly for all the major brands that we feature. Fashionista visited Saitex, an innovative, sustainability-focused factory that produces denim for both Calvin Klein Jeans and Tommy Hilfiger — owned by PVH. We don’t know the percentage of Calvin Klein Jeans produced by Saitex, nor whether the sustainable jeans currently being promoted by Calvin are a significant portion of their total inventory. We do know that PVH takes the topic of sustainability very seriously, having opened a denim sustainability lab. (See article end of this one.)
Located in Vietnam, Saitex is “the denim partner of choice for a host of ethical labels including Everlane, Eileen Fisher and G-Star Raw. Saitex also produces for American Eagle, Gap, J Crew, Madewell, Ralph Lauren, Outerknown and more.
Saitex founder Sanjeev Bahl is actually featured on the Madewell website, as part of their transparency initiative.
