Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update

Calvin Klein Jeans Fall 2019 Ad Campaign Promotes Sexy | Saitex Sustainability Update

Theo Wenner captures Calvin Klein Jeans Fall 2019 campaign, styled by Melanie Ward. Models Abby Champion, Aqua Parios, Ben Allen, Iris Law, Lexi Boling and Selena Forrest front the campaign with creative direction by Cedric Murac./ Hair by Holli Smith

As promised, AOC takes a temperature check on denim production sustainability initiatives at Calvin Klein Jeans, a practice that we’re employing regularly for all the major brands that we feature. Fashionista visited Saitex, an innovative, sustainability-focused factory that produces denim for both Calvin Klein Jeans and Tommy Hilfiger — owned by PVH. We don’t know the percentage of Calvin Klein Jeans produced by Saitex, nor whether the sustainable jeans currently being promoted by Calvin are a significant portion of their total inventory. We do know that PVH takes the topic of sustainability very seriously, having opened a denim sustainability lab. (See article end of this one.)

Located in Vietnam, Saitex is “the denim partner of choice for a host of ethical labels including Everlane, Eileen Fisher and G-Star Raw. Saitex also produces for American Eagle, Gap, J Crew, Madewell, Ralph Lauren, Outerknown and more.

Saitex founder Sanjeev Bahl is actually featured on the Madewell website, as part of their transparency initiative.

Bella Hadid + Abby and Alanna Move Into CK Performance Campaign by Charlotte Wales

Bella Hadid + Abby + Alanna Get a Move On In CK Performance Campaign by Charlotte Wales

Bella Hadid is in motion this fall, headlining Calvin Klein’s CK’s Performance campaign. Models Alanna Arrington and Abby Champion join Bella, along with Michell Slaggert in emphasizing athletic prowess earned by wearing the hyper-modern, undefined criteria, performance essentials. Calvin Klein partners with The Better Cotton Initiative to improve cotton farming globally.

Annie Leibovitz Presents A Great Model Gaggle In 'Check Please' For Vogue US August 2019

Annie Leibovitz Presents A Great Model Gaggle In 'Check Please' For Vogue US August 2019

Abby Champion, Adut Akech, Andreja Pejic, Anna Ewers, Anok Yai, Ariel Nicholson, Fei Fei Sun, Fran Summers, Gemma Ward, Gigi Hadid, Joan Smalls, Karen Elson, Karlie Kloss, Kesewa Aboah, and Paloma Elsesser are styled by Sara Moonves in ‘Check, Please’. Annie Leibovitz captures the noble origins sorority girls en masse for American Vogue August 2019.