Britney Spears Gets New Attitude, Lensed By Peter Lindbergh For Kenzo La Collection Momento Spring 2018

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The 1980s were a mixed fashion bag for Britney Spears. "I used to wear big bows on top of my head," the pop star said on the eve of her first luxury fashion campaign debut. "I mean, ugly was the way to go in the '80s, it was all just completely obnoxious -- but there was also something so refreshing about that and the fact that we didn't care what anyone thought about our clothes."

When Kenzo's creative directors, Carol Lim and Humberto Leon, reached out to Spears about becoming the face of their second nostalgia-based La Collection Momento for Spring 2018, the star was game. The collection is a tribute to the debut of Kenzo Jeans in 1986. 

Britney Spears, now a 36-year-old working mom of two, shines brightly in the campaign shot on location in Los Angeles by Peter Lindbergh. “This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

Margaret Qualley Breaks Out in New Kenzo World Fragrance Commercial By Spike Jonze

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Margaret Qualley Breaks Out in New Kenzo World Fragrance Commercial By Spike Jonze

Holy Goddess! In Kenzo's new World fragrance by Spike Jonze, actor and dancer Margaret Qualley, daughter of Andie MacDowell, let's it rip with a leg up to the patriarchy. Kenzo World is the first fragrance to launch under the brand's creative directors Carol Lim and Humberto Leon.

We last featured Margaret and Andie in 2011, lensed by Eric Guillemain for Vanity Fair Italia's November issue. 

Andie MacDowell & Sarah Margaret | Eric Guillemain | Vanity Fair Italia November 2011

LVMH Arnault Vision Cools On 'L'Enfant Terrible' Designers

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LVMH Arnault Vision Cools On ‘L’Enfant Terrible’ Designers AOC Style

Arnault has been dazzled by Céline, a brand enjoying triple-digit growth, even in critical emerging markets like China where glitz continues to tantalize the nouveau riche. In 2010, Asia—excluding Japan— was the largest market for all LVMH products.

The chairman admits that his daughter Delphine is working at Dior, “but she wears Céline.”

Writing in early March Wanted at Dior | Super Creative, Low Drama, Confident Not Abrasive Designer Who Loves Women, I said:

Philo doesn’t have the uber-intellectual pedigree of Riccardo Tisci. She’s more like Marc Jacobs with a strong vision of what women want to wear every day and an excellent eye for handbags and accessories. 

It goes without saying that I would LOVE to see a woman designer at Dior, but I think Phoebe is a long-shot.

What Bernard Arnault doesn’t want right now is an arrogant “his highness” designer or a tortured soul. The world is in a fragile place, and there’s no room for drama queen creatives or tortured personalities.

Can one be creative and not full of drama?  Many people on this list prove that you can be.

Opening Ceremony @Kenzo

Earlier this week LVMH put a new design team in place at Kenzo. Designer Kenzo Takada retired in 1999, and the brand has continued under the design direction of Sardinian designer Antonio Marras since 2004.