For the 45th Calendar edition, the British photographer Tim Walker applied his unmistakable style of extravagant sets, helped by set designer Shona Heath with styling by Edward Enninful, now Editor-in-Chief of British Vogue.
Whoopi Goldberg joined the Pirelli cast for a 28-image calendar that significantly expanded the recent-years redefinition of the annual calendar beyond a vision of sexy, naked women eating bananas Terry Richardson style.
Enninful explains the mission of Pierelli's 2018 all-black cast: “To see a black Alice today means children of all races can embrace the idea of diversity from a very young age and also acknowledge that beauty comes in all colours. Culturally, we are living in a diverse world. Projects like this remarkable Pirelli Calendar demonstrate that there is still hope in what sometimes feels like an increasingly cynical reality.”
Walker's post as chief photographer said that the idea of a black Alice has been with him "for a long time". In fact the story has been a big influence throughout his career of captivating, extravagant fashionable storytelling.
“I see the fashion world as wonderland,” he said. “Alice in Wonderland is a story that I have drawn upon for a long time. It has always been in my work. Alice for me is always there. I didn’t want to tell Alice as she had been told before. I didn’t want to be influenced by Disney’s interpretation or Tim Burton’s interpretation, I wanted to go back to the core of the imagination.”