Fast-rising model Kaia Gerber, daughter of Cindy Crawford, recently introduced three new models for Omega's Trésor timepiece collection. Kaia joined her family at a September 2017 'Her Time' event in Paris, for her debut as an official Omega ambassador, and now she is hard at work for the brand. SCMP features the new collection.
Crawford has raised a smart daughter, as Kaia dismisses the claim that she is a supermodel in an interview at the Berlin event with Marie Claire UK. The very idea of Kaia achieving supermodel status takes grade inflation to an entirely new level, yet media calls every model today a supermodel. You get a magazine cover, you're now a supermodel. Kaia says that's wrong.
‘When people refer to me as a supermodel, I think, ‘‘Give me a little time, at least!’’ The word supermodel shouldn’t be used lightly and I definitely think it has to be earned. But it’s an honour to be associated with who was there in the nineties.’
Kaia will be working with Cindy to support Omega's philanthropic alliance with Orbis International on their Flying Eye Hospital initiative. It's a family affair lead by Cindy Crawford who works with the Flying Eye Hospital to deliver eye and optical treatments in remote areas in over 90 countries. To date, over a million treatments have been performed.
Read more about the Gerber family's relationship with Omega, including Cindy's documentary, supported by CNN, expanding news about the Flying Eye Hospital.