Top model and talent Cara Delevingne returns as the face of luxury watch brand Tag Heuer, launching the brand's #DontCrackUnderPressure campaign, shot on location in South Africa. Cara was shot by London-based British fine-art photographer, financier, conservationist and author David Yarrow.
Yarrow's book 'Wild Encounters' published with Rizzoli New York in 2016 with a foreword by Prince William, Duke of Cambridge, was awarded “Best Art and Photography Book of 2016,” by Amazon.
Royalties from Wild Encounters, featuring portraits from seven continents and many of the Earth’s most endangered species, go to Tusk Trust, the African conservation charity whose patrons are the young British royals, dedicated to protecting Africa's wildlife and natural habitats, and supporting 53 projects in 18 countries. Yarrow is the charity's affiliated photographer.
On Instagram, she shared her thoughts about being shot with a lion: 'I am so humbled to have had the experience to work with such an inspiring animal up close. It really gave me a first hand experience (literally) how awful it is to be confined to a cage. A lot more to come... #rolereversal.' (sic)