Supermodel, supermom, superwoman Gisele Bündchen covers the July 2018 issue of American Vogue July 2018. Tonne Goodman styles the eco-warrior in color-drenched, high-drama images by Inez van Lamsweerde & Vinoodh Matadin. / Hair by Christiaan; makeup by Dick Page
Rob Haskell interviews Gisele in an informative, rich interview even for people who know her well. Alas, the Internet PC police went into high gear, forcing the supermodel to apologize for a comment she made about the pressures faced by young models that force them to self-promote on Instagram.
Gisele took to Twitter on Thursday, saying she was "sorry" for comments made in her interview.
"I'm sorry that my words in my most recent Vogue article were misunderstood. My intention was simply to express that I come from an older generation and am not technologically savvy."
Bundchen continued: "I admire the younger generation and their skill to manage all the added demand of social media. I certainly never feel that I am wiser than anyone, and I believe that we are all learning."
Gisele tells Vogue that her sister created an Instagram for her because she was generally apathetic about the platform. “If it was me, it would only be pictures of sunsets,” Bundchen said in the story. “It’s not my generation — I have to be honest about that. I’m older, wiser. If I had to promote myself in the way girls modeling now have to do, forget it. I wouldn’t do it.”
The fashion haters didn't care that Gisele created this context around herself with these comments about white privilege and her devotion of environmental causes.
On not getting sucked into the glam model game in spite of her success:
“I was watching all the chaos but never getting that close,” she remembers. “Drugs. Girls coming and going, some making it, some heading down a bad path and going home. I was never a party girl. You can’t be reading Lao Tzu and partying. The environment I was living in wasn’t matching the things I was interested in. I was wondering, How is it that we’re all floating on this blue dot in space? I’ve always been a curious person, and I’ve always asked the big questions. What else? What more? This can’t be all there is.”
On being an eco-warrior, one living in great white privilege:
At home, meanwhile, Gisele is focused on teaching her children—Ben, age eight, and Vivian, age five—to garden, to show them the pleasure of a thing in its proper season, to instill a patience that digital culture undermines at every turn. They compost. They keep bees. She has her husband, Tom, well trained too. He now uses a lemon tincture to flavor his water, lest the trash fill up with plastic bottles, and the kids police their dad when he falls short. “They’re the little defenders,” Gisele says. “When you have privilege, you have to work extra hard. You want to give to your children because you love them, but is that really what’s best for them? Growing the garden with my kids, they understand they have to nourish it from tiny seeds. Ooh, here comes a frost. We lose our plant. And now what? Start again, figure out a new way. Nature is the biggest teacher: She’s always teaching you how to adapt.”