LOEWE and Knot On My Planet joins forces today to launch a limited edition collection of their iconic Elephant Mini Bag in tan, in support of the Elephant Crisis Fund (ECF)—a joint initiative between Save The Elephants (STE) and WCN, in partnership with the Leonardo DiCaprio Foundation.
Knot On My Planet is closely associated with supermodel Doutzen Kroes, who hasbecome one of the loudest voices in elephant conservation, whose mission is to put an end to the ivory crisis and elephant extinction. When Kroes first visited Samburu, Kenya, and interacted with the elephant population there, she said she knew she needed to take action in the form of a long-term commitment to protecting severely-threatened elephants in Africa.
These adorable, compact elephant-shaped bags—with floppy ears, trunks, and all—are among LOEWE’s most popular designs and part of their Animal line. However, this particular collection includes one unique detail that makes these bags all the more special, intricate beadwork that has been meticulously handcrafted by Samburu women from Northern Kenya. The Samburu people share a special relationship with elephants and work closely with STE to protect them.
LOEWE is donating all proceeds of sales to the Elephant Crisis Fund, which aims to stop poaching, prevent trafficking and end the demand for ivory. The bags are sold online and at Bergdorf Goodman.