Karlie Kloss Invests In BUBBLE, Health + Wellness Hub Led By Jessica Young, Formerly of Daily Harvest

Karlie Kloss loves to blow bubbles. Now she is an investor in BUBBLE online marketplace of chic, curated health foods

Bubble, the new online destination for curated, innovative health & wellness products is live. Bubble features the best-tasting, highest-integrity health foods designed for a variety of foodie needs and lifestyles, including Keto, Paleo, Vegan, and Gut health. With new seed funding from supermodel and entrepreneur, Karlie Kloss, NBA star, Miles Plumlee, and OpenNest’s investor Tyler Wakstein, Bubble plans to introduce more independent food brands to its marketplace and launch its own branded products, including their first release of Hella, a new, better-for-you cocoa hazelnut spread.

“At Bubble, we’re on a mission to refresh ‘clean eating’ by removing the limits of previous health food marketplaces so people can redefine the way they shop, discover, and eat food,” said Jessica Young, Bubble’s Founder & CEO. “We want to be the place someone first hears about what is happening in health food and can buy it. Our marketplace is designed to be the one-stop shop for vetted health products, curated to fit individual dietary and functional needs. We are creating our own world in the future of food, a bubble, where things are easy, transparent and protected.”

“I’ve always been passionate about discovering food options and ingredients that are both delicious and good for you," Kloss said. "Bubble is creating a community that offers tasty, nutritious products in a smart, easy-to-search way. I'm excited to support Bubble’s female-led team as they launch the marketplace."

As Head of Product and Operations at food subscription service Daily Harvest and also a Michelin-trained chef, Young developed a keen awareness for predicting shifting trends in nutrition. Over time she identified a missed opportunity in creating a health food utopia where the most delicious and healthiest food is abundant and seamless to navigate.

Within its marketplace, Bubble currently offers 500+ health products made by both Bubble and independent producers, using a variety of next-in-nutrition ingredients. Bubble is set up like a true marketplace where products ship straight from vetted brands straight to customers. Unlike traditional retail models that rely on wholesale, Bubble will use collective online power to leverage content and marketing in order to build the business and bring customers together.

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