Chopard Extends Luxury Brand Sustainability Drive To Chloe Sevigny's Handbag Inspo
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Courtesy of Chopard
Swiss luxury jewelry and watchmaker Chopard has made another advancement in its commitment to sustainability with a handbag designed by award-winning actor Chloë Sevigny.
The geometrically-styled, highly-recognizable evening bag featuring a large heart overlapping the front and side panel, was inspired by “iconic images of the 1940s,” according to a Chopard release on Friday. The bag, sold in three colors, is made from calf-skin leather that is sustainably sourced and “fully traceable,” Chopard said.
For the Sevigny-designed “Green Carpet Collection” bag, which retails for $2,360, Chopard sought to not only trace the leather lineage, but also to work with the tannery on environmental management systems that ensure “all processes and resources, including water, waste, and energy were responsibility managed,” according to Green Carpet, sustainability expert Livia Firth’s Eco-Age. Reinforcement materials on the bag also are made from natural latex and vegetable tanned leather waste.
Actor Chloe Sevigny; Eco-Age and Green Carpet Challenge founder Livia Firth; and Caroline Scheufele, Artistic Director and Co-President of Chopard . Image courtesy of Chopard.
Sevigny’s commitment to sustainability is not new, reports THR. During this year's Cannes festival, the actor starred in the opening night film, zombie comedy ‘The Dead Don't Die’ and has her own short film ‘White Echo’ in competition. Disguised as a zombie film, ‘The Dead Don’t Die’ deals with the topics of consumerism and overconsumption.
On a more serious note, living as eco-consciously as possible is a core value for the actor. “It was also the idea of creating a sustainable bag and holding more luxury brands accountable. We have to think about where the products that we purchase are coming from and who is making them,” she told THR in Cannes. “It's a great opportunity to talk about that because we're all in this whirlwind of glamour and film and the bigger meaning of that.”
Sevigny said she regularly commits to six-month “no buy” periods, shopping her own 99.9 percent vintage closet instead. The actor shopped her own selection of vintage handbags for her Chopard bag inspiration.
Lala Rudge, Marina Ruy Barbosa, Belen Hostalet, and Aimee Song showcase the
