David N.O Ansah Captures Gucci x Manju Collab of Jackie 1961 Bag

David N.O Ansah Captures Gucci x Manju Collab of Jackie 1961 Bag

AOC is a little late to Gucci’s October 2020 Gucci x Manju Collab celebration of their Jackie 1961 bag. Fashion stylist Kusi Kubi told British Vogue’s Alice Cary: “The current youth in Ghana — a lot of the guys — already have bags like that.”

Gucci asked Kubi to team up with Richmond Orlando Mensah of Manju Journal, an outstanding, celebratory platform dedicated to elevating the work of African creatives, and Britain’s esteemed journalist and creative Charlene Prempeh’s agency A Vibe Called Tech. The initiative represents the brand’s first creative project with an African media platform, writes Manju on Twitter.

The campaign titled ‘We are all they’ tackles the topic of gender fluidity and its roots in Ghanaian culture. “The idea is based on the fact that pronouns in Ghanaian dialects are genderless,” Charlene Prempeh explains. “‘They’ is used to describe male or female rather than ‘he’ or ‘she,’ and Manju wanted to explore what a fluid approach based on Ghanaian visual culture would look like.”