Tory Burch's 'Walk the Walk' Campaign Needs to Take Luxury in a New Direction

Tory Burch's 'Walk the Walk' Campaign Needs to Take Luxury in a New Direction

Tory Burch’s Spring Summer 2020 campaign celebrates Ambition with Purpose. Mikael Jansson photographed Anok Yai and Natalia Vodianova, who talk about the positive side of ambition in Tory Burch’s 2020 ‘Walk The Walk’ campaign.

The successful fashion business leader has been a champion of women and girls — and especially as entrepreneurs — for a decade through The Tory Burch Foundation.

The fashion industry entered late May, immersed in deep conversation about changes long overdue in our business sector. Now we add America total crisis over racism and inequality. Tory Burch is among the luxury brands who has learned some lessons on the topic of racism and cultural appropriation. We have every expectation that she will rise as a leader on the future of luxury brands and the fashion calendar — but even more critical now, the status and social/economic obligations in an American society who is saying “enough is enough”.

Put the anarchists and looters aside. Many want to destroy Tory Burch and every other luxury company on the planet. Across this land, tens of millions of Americans — and especially young Americans — cannot live any longer in a world so totally out of whack between the so-called 1% and everybody else.

Major rethinks are required, and Tory Burch’s voice, anchored as well by her marriage to  Pierre-Yves Roussel, a former LVMH Moët Hennessey Louis Vuitton executive, has a perspective that will be critical as we consider how best to move forward.