The V Time Magazine Travels the World for Fall 2020's Best Coats by Chris Colls
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Mayowa Nicholas Downtown Brooklyn July 24, 2020 in Etro. Shot on iPhone by Chris Colls via V Magazine
In this tediously-long year of challenge and heartache, June-July seems like forever ago. Fashion world was adjusting to lockdowns, mask-wearing, and the prospect of virtual fashion shows. Remote fashion shoots — where we had any fashion shoots — were increasingly common, as models took control of their own images and technological equipment.
Certain magazines went the extra mile in an effort to prove what was possible under difficult circumstances. Enter The V Time Machine. New York-based photographer Chris Colls, who quarantined in Soho, found a life-size, collapsible “studio” that was shipped around the world, with stops in Amsterdam, Greece’s Aegean Islands and Ibiza.
Aryeh Lappin styled fashion’s big-name faces Adesuwa Aighewi, Alexandra Agoston, Edita Vilkeviciute, Guinevere van Seenus, Parker van Noord, Malgosia Bela, Mayowa Nicholas and Yasmin Wijnaldum in fall coats from Celine by Hedi Slimane, Emporio Armani, Etro, Fendi, Giorgio Armani, Givenchy, Salvatore Ferragamo and Tom Ford.
EDITA VILKEVIČIŪTĖ Ibiza, Spain July 16, 2020 Shot on iPhone in Fendi. by Chris Colls via V Magazine
“[This production] was equivalent to a year’s worth of shoots,” Colls reflects. “It felt like [photographing] someone on the moon.” Considering the end result, it was nothing less than a giant leap for fashion-kind.
Colls’ futurist mindset is understandable, but let’s not forget more mundane realities like shipping complications and power outages. After all, Samuel Anderson writes for V that it was a donkey, “who sherpa’d the booth directly to Malgosia in Greece!”
