Jamie Hawkesworth Captures Prada SS 2020 Acronyms Campaign

Acclaimed Italian fashion designer Miuccia Prada releases its Spring Summer 2020 campaign starring Anna Ewers, Ashley Radjarme, Berit Heitmann, Freja Beha Erichsen, Kyla Ramsey, Ruiqi Jiang, and Sara Blomqvist, The images by Jamie Hawkesworth focus on acronyms about the Prada woman defined by the brand’s initials. Films and creative direction by Ferdinando Verderi.