In late April 2023, Haerin, a member of NewJeans, became a Dior global ambassador for fine jewelry and a house ambassador for fashion and beauty.

While she was not the first NewJeans girl to anchor an ambassadorship [in fact she was the last], she’s the first K-pop idol to secure all three categories simultaneously.

The appointment was not a surprise as Dior had been dressing Haerin from the earliest days of her public life.

“This is an opportunity to celebrate the privileged ties binding more than ever the NewJeans singer and Dior. Between elegance and audacity, a unique friendship in the name of creativity,” Dior said about the new relationship with this refined, composed young woman with an intense aura.

Haerin now covers the December 2023 issue of Vogue Hong Kong, styled by Sean Kunjambu in select pieces from Dior fashion and jewelry lensed by Park Jongha./ Hair by Lee Hae Jin; makeup by Lee Na Kyeum

Vogue Hong Kong writes about Haerin:

In an industry saturated with bold personalities, she commands attention with her quiet demeanour, carrying herself with grace and composure.

At age 17, Haerin is the second youngest member of NewJeans, riding an astonishing wave of success that went live in 2022.

One of the quintet’s title tracks ‘Hype Boy’ charted on Billboard Global 200 for 37 consecutive weeks, setting the longest record from any K-pop female act.