Harper’s Bazaar Arabia [IG] October 2024 issue and the newly-discovered photography of Esra Sam [IG] create poetic fashion magic inspired by the fragrance house of Amouage. Paris-based producer Jean-Marc Mondelet inspires yet again with a talent mix that includes model Naama Passwell, styled by Imogene Legrand. / Hair by Jean-Luc Amarin; makeup by Mabs Khakwani

Amouage [IG], a high-end fragrance house originating from Oman, has established a significant global presence and market reach, effectively positioning itself as a prominent name in the luxury fragrance industry. Since its founding in 1983 by the Sultan of Oman, Amouage has been renowned for its opulent and exotic fragrances, which blend traditional Middle Eastern scents with modern perfumery techniques. This unique combination has allowed Amouage to capture the interest of fragrance connoisseurs worldwide.

As a ‘couture’ fragrance house, Amouage draws heavily upon the rich tapestry of the region's history, art, and spirituality, which profoundly influences the creation of its perfumes. Middle Eastern culture, known for its opulence and attention to detail, finds a parallel in Amouage's fragrances, which are meticulously crafted to evoke a sense of luxury and grandeur.

The use of rare and exotic ingredients such as frankincense, rose, myrrh, and oud, ancient resins that have been traded for centuries along the Arabian Peninsula, are a hallmark of the brand. These components are blended with modern methods to create fragrances that resonate with contemporary sensibilities while honoring tradition.

Anne of Carversville has not written about Amouage previously, but we will be going forwards. The more I read about the house, the more drawn-in one becomes to its ancient ties to humanity, to sustainability and ethical sourcing, united with modernity in its top-level thinking and marketing — and also its package designs.