Alaïa, Gucci, Saint Laurent and a supporting cast take the spotlight in a holiday season Porter Magazine cover story called ‘Effortless Allure’. Model Abby Champion is styled by Helen Broadfoot in images by Yulia Gorbachenko [IG].

The day to night wardrobe is sleek and simple with pared back bodysuits, modern architecture femininity and luxe leather layers./ Hair by Shon; makeup by Erin Green

Ahead of the Mytheresa acquisition of YNAP [Yoox Net-a-Porter] from Richemont, the business reporter first quarter 2025 sales of €201.7 million, representing a 7.6 percent increase. In an e-commerce luxury business space that has been rattled to its core, Mytheresa emerges as one of the last platforms standing but also one that has been highly stable.

The US market reported a 14 per cent year-on-year in the first quarter 2025 and now represents 20 per cent of Mytheresa’s sales. “We see good business in the US and the focus in the US is on the top customers who have very idiosyncratic preferences if you talk about the East Coast, the West Coast, the South — so it’s about really catering to those customers and being present,” CEO Michael Kliger said on a call with investors, as reported by Vogue Business.

“North America and Europe combined make up 70 per cent of our business and they tend to perform quite nicely, which is why we can report these strong numbers compared to other luxury brands. We are not as exposed to Asia and China compared to some of the big luxury groups,” says Kliger.