Emma Frances Chamberlain is an American model, podcaster, influencer, businesswoman, and YouTuber with a following of 12 milion. The social media powerhouse “is the face of a new era of self expression”, writes Vogue Hong Kong [IG].

Wearing exquisite jewellery from Cartier’s Love collection, the 23-year old creative, who has repped Vogue at four Met Galas, takes three digital covers in Vogue HK’s “Love For Life” issue. Photographer Emmie America [IG] flashes the fashion story as Chamberlain lives up to her reputation, writes Carina Fischer.

Not many influencers get this kind of writeup about their transition from internet sensation to full-fledged creative force:

Even as she evolves, there’s an unshakable throughline of humanity in everything she does, a relatability that makes her a singular presence in a world of glossy perfection. To spend time with Emma is to understand why she continues to captivate audiences: she’s unfiltered without being careless, vulnerable without losing herself, and above all, unapologetically herself. Emma stands apart from the saturated mass of influencers and content creators. She is the blueprint.

Chamberlain has a lot to say about not bowing to the classic PR word salad of how to operate her personal brand. There’s a lot of pressure to be very “PR friendly”, and very like, “Oh, well, we don’t talk about this” or “We don’t talk about that.”

She builds transparency into her creative business, while admitting that it can be a challenge in today’s world. Chamberlain is quick to say she’s no perfect person and then she speaks to a rarely-heard term in modern media: her “moral compass”.

There’s a lot of temptation to do the wrong thing on a daily basis. I’m not easily swayed—I think I have a strong will and I stick to my core beliefs.