Italian fashion house Giuseppe Zanotti launches the new decade with its Spring Summer 2020 ‘Beauty is Strength’ campaign. The campaign is designed to highlight modern femininity and the brand’s distinguished craftsmanship.

“This campaign really represents the authentic energy of the brand—sensual and self-confident. Set among gleaming waters, the overall effect is compelling, contemporary and arresting.” – designer Giuseppe Zanotti

“The campaign celebrates four key silhouettes, each one uniquely Giuseppe. First up the “Lillium.” (lead image above) Featuring a gorgeous, oversize leather-constructed lily, the new season sandal is inspired by couture craft and nature’s inherent beauty. Captured on deck—in a sea of shadows—the stand-out stiletto is a study in ease, elegance and all things chic. The “Catia” is deceivingly simply but utterly enticing. Crafted with a suggestive, cut-out heel, the sleek sandal exalts the foot with its flourish of straps and sensual minimalism.

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For Spring 2020, all that shines is indeed gold. Channeling the ‘70s, the “Bebe” platform is a contemporary homage to a silhouette that is at once powerful and sassy. Yet in the world of Giuseppe Zanotti, sky-high isn’t the only expression of femininity. The “Phoebe” with its cheeky block heel, strong T-strap and dazzling crystal-encrusted floral brooch proves there is more than one way to turn heads.“

An AOC 12-month search for Giuseppe Zanotti progress around or even discussion of a sustainability mindset for the brand comes up empty.