Joan Smalls Pitches Calvin Klein Underwear, Swiss Watches & Not So Bog Baguettes For Zalando

European online retailer Zalando joins forces with Calvin Klein Underwear, tapping top model Joan Smalls for a sexy new campaign. Smalls wil touch more than her Calvins, promoting everything from Swiss watches to french baguettes and windmills in texts like "Hello Netherlands. Go ahead, ride your bike over here . . . and tell us what gets your windmills turning." The campaign will run on French television and has met the censor's pen, writes WWD.  Smalls was originally talking a "big baguette", now reduced to a mere loaf. And gone is le vin, which cannot be promoted on French TV.