Glen Luchford Eyes Gucci's Fall/Winter 2017 Campaign As Intergalactic Sci-Fi Fantasy
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On Tuesday, after a long tease of its upcoming Glen-Luchford-shot Fall 2017 campaign, humanoids, aliens, robots and earthlings came together. Gucci unveiled the short film #gucciandbeyond, a montage rich in 'Star Trek' references and “motifs from sci-fi of the 50s and 60s,” according to the description on Instagram. Gucci’s latest menswear and womenswear collections reinforce fall's fashion message. W Magazine writes:
The campaign pushes Gucci’s Fall 2017 collection farther into space than even its runway managed. Alessandro Michele showed his massive, co-ed presentation in a neon-lit plexiglass tunnel, soundtracked by Jóhann Jóhansson’s “The Rocket Builder,” a song that also featured prominently in the Netflix science fiction series The OA. In the Glen Luchford and Christopher Simmonds-devised video, Michele’s futuristic vision finally gets the set pieces it deserves. And, it turns out, aliens wear Gucci pretty well.
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