Brazilian footwear brand Schutz kicks off a new summer 2018 campaign with a bang, announcing Adriana Lima as its new brand ambassador and opening its New York pop-up store at 121 Prince Street. The shop is outfitted with cutting edge technological capabilities like RFID mirrors and a sneaker customization station.

The Brazilian brand tapped Adriana Lima — who was born in Salvador, Bahia, Brazil — for its new “Because” campaign, which is inspired by Brazil's South American heritage as well as strong women who follow their gut instincts.

“To be part of Schutz’s new campaign is very personal as I’ve been a fan of the brand from a young age,” the 36-year-old Victoria’s Secret Angel shared. “I am proud to represent the confidence, charisma and independence for which Brazil is so known.”

“With Because, Schutz is stepping into a new chapter within the American marketplace. We are looking forward to rolling out the campaign globally over the year, with Adriana as our ambassador,” said CEO Alexandre Birman.

Signature Schutz styles include sexy two-strap heels, gladiator sandals, caged stilettos and espadrille wedges. In the campaign, Lima models vibrant colorful heeled mules, as well as PVC-style, strappy rainbow rope sandals and a leopard print, pointed pump. The campaign is flashed in unusual locations and on unique props like the hood of a taxi cab in Manhattan. .