Gigi Hadid Wears Messika 'My Soul' and 'Move Addiction' Everyday Diamonds By Mert & Marcus
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Supermodel Gigi Hadid fronts her third campaign for French jeweler Messika, lensed by Mert & Marcus. Valérie Messika, the daughter of a French diamond trader, founded her house in 2005. Gigi models selects from the ‘My Soul’ and ‘Move Addiction’ collections. “I want to create elegant diamond pieces that can be worn on an everyday basis,” Messika explains about her designs.
Today, “it’s normal to wear diamonds every day,” Messika told The Financial Times. “More women are buying for themselves and are being more adventurous in their purchases. Ten years ago, our clients would never have bought a diamond triple-finger ring.”
