Edita Vilkeviciute | Mario Sorrenti | 'Always Playing the Star' | Vogue Nippon Japan

We’ll see how many bloggers post this provocative Mario Sorrenti for Vogue Nippon Japan editorial ‘Always Playing the Star’, featuring Edita Vilkeviciute. This is the second editorial in a week that is horrifying the younger set, causing more then one comment that Mario Sorrenti has really ‘lost it’ lately.

I agree that the images are garish but they look no different than ones from last week’s Victoria’s Secret Fashion Show.

There’s no doubt in my mind that this editorial seeks to make a point about our celebrity-obsessed culture gone wild. Mario Sorrenti doesn’t do cartoon shots, and I sense there is a desire for connection here. Let’s see what happens in the coming months.

On a positive note, given all the money that women pay brands and businesses, trying to be their ‘best selves’ it’s nice to see three non-perfect, happy-looking bikini bodies in the act. Will horrified fashionistas revolt? Stay tuned.

I know — along with many of our international readers — that these women are a common site on the beaches of Europe and presumably the Slavic countries and even Russia. I’ve only touched down in Moscow briefly. No knowledge of bikini ladies in Russia or Poland.

These visuals celebrate a body love not known in America; this much is clear to me. Anne

via NoirFacade