Inez and Vinoodh Shoot Chanel Cruise 2022 Campaign Inspired by Cocteau and Provence AOC Fashion

Models Anna Ewers, Lola Nicon, Louise de Chevigny and Mahany Pery claim the spotlight in Chanel’s Cruise 2022 campaign. Photographers Inez van Lamsweerde and Vinoodh Matadin [IG] capture the quartet in Provence.

The Provence wildflower images were gifts to attendees of the Chanel Cruise 2022 show in Dubai. The cruise collection was first staged in May at the Carrières de Lumières in the village of Les Baux-de-Provence, in the south of France.

Chanel Creative Director, Virginie Viard was inspired by the simplicity of the 1959 film ‘Testament of Orpheus’, made by Gabrielle [Coco] Chanel’s close friend Jean Cocteau. In her own words:

The simplicity, the precision and the poetry of Cocteau’s film made me want to create a very clean collection, with a very distinct two-tone, made up of bright white and deep black. Echoing the extreme modernity of Cocteau’s film, I wanted something quite rock. Lots of fringes, in leather, beads and sequins, t-shirts bearing the face of the model Lola Nicon like a rock star, worn with tweed suits trimmed with wide braids, and pointed silver Mary-Janes. A look that recalls as much the modernity of the sixties as that of punk – Virginie Viard