The Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

The Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

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The 2018 Debut of Coco Neige with Margot Robbie Had Deep Roots in Chanel's History

In 2018, Margot Robbie launched Chanel’s first Coco Neige campaign, which was Chanel's first official subbrand for ski and après-ski wear. Featured in these images by the now-passed creative director Karl Lagerfeld himself, Robbie spoke very fondly about the experience of working with the head of the House of Chanel from 1983-2019.

AOC visited the the original campaign after posting the new Chanel Coco Neige 2024/5 campaign, lensed by Juergen Teller with model Loli Bahia. Asking a question of our precious AI about Coco Chanel and if she actually skied, Anne fell down a rabbit hole that has reoriented her entire thinking about Chanel.

Her interest in skiing was not only a personal pastime but also a social event that allowed her to mingle with the elite, continually fueling her creative vision in the process and also captivating new clients for her brand.

Coco had a profound and enduring level of help from her friend, financier, collaborator and lover Arthur "Boy" Capel in penetrating this elite St. Moritz society.

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Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

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Chanel's Coco Neige 2024/5 Collection Honors a Long House History with Sporting Life

Model Loli Bahia is photographed by Juergen Teller[IG] in the apartment of Gabrielle Chanel at 31, rue Cambon in Paris wearing CHANEL COCO NEIGE 2024/25 collection. / Hair by James Pecis; makeup by Lisa Butler

AOC can’t verify that weather prediction for major ski resorts in Europe. But if you are wearing Chanel Coco Neige for cocooning at a ski lodge, you probably have global options regarding where to land the plane.

Chanel ‘Coco Neige’ History

The first Coco Neige collection and campaign dropped in 2018, created by luxury visionary uber-talent Karl Lagerfeld and starring Margot Robbie. Coco Neige promoted itself as a combination of high-tech clothing and winter ready-to-wear.

Coco Neige was not Chanel’s Maiden Ski Collection

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'How Riley Keough Is Turning the Page' Lensed by Olivia Malone for ELLE UK

'How Riley Keough Is Turning the Page' Lensed by Olivia Malone for ELLE UK

Riley Keough became a Chanel ambassador with the release of the brand’s Spring/Summer 2024 campaign shot in Hyères, in the heart of the South of France.

French food wasn’t on Riley’s mind when asked by ELLE UK to imagine hosting a dinner party with her also-famous friends Dakota Johnson, Kristen Stewart and Zoë Kravitz. “Dakota would set the table, pick the things out, make everything look nice, and pick the flowers.”

Natasha Wray styles Keough in the all-Chanel fashion story lensed by Olivia Malone [IG], with Riley discussing her new memoir, picking up the unfinished pages after her mother’s death.

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If Chanel Had to Hug Deauville For Fall 2024, Why Not Celebrate the French Resistance?

If Chanel Had to Hug Deauville For Fall 2024, Why Not Celebrate the French Resistance?

Deauville, a charming seaside town in Normandy, France, holds a special place in the history of fashion as the birthplace of modern Chanel fashion. It was here in 1913 that Gabrielle "Coco" Chanel opened her first boutique outside Paris. Deauville's affluent visitors and relaxed atmosphere provided the perfect backdrop for Chanel to revolutionize women's fashion.

Coco Chanel introduced a new aesthetic that embraced simplicity, comfort, and elegance — with menswear and the lives of men being a key psychological component in Chanel’s approach to fashion design for ‘liberated’, wealthy women.

Leisure as a signature of wealth surrounded Coco in her observations of Deauville's elite vacationers.

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Chanel Coco Beach 2024 Campaign Drifts in Calm Waters As Chanel Changes Course

Chanel Coco Beach 2024 Campaign Drifts in Calm Waters As Chanel Changes Course

Luxury brand Chanel [IG] delivers a fresh and modern summer Coco Beach 2024 campaign starring Danish model Olivia Vinten lensed by Cass Bird [IG].

At Chanel, Let the Good Times Roll

Chanel is riding high off a 16 percent revenue increase in annual sales over 2023. Price increases alone drove up sales by around 9 percent, according to BoF.

Chanel CFO Philippe Blondiaux praised Virginie Viard’s contributions to Chanel’s major growth in his BoF interview. Days later, the artistic director was escorted out the door.

With Viard seeming out-of-touch with the world at large at times, and given Coco Chanel’s own delicate political history in Europe, AOC is on the record saying we’re watching the brand like a hawk. We continue to write today from that updated perspective.

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Chanel SS-2024 Campaign Shot by Inez & Vinoodh at Historic Villa Noailles

Chanel SS-2024 Campaign Shot by Inez & Vinoodh at Historic Villa Noailles

Coco Chanel's connection to Villa Noailles [IG] is a fascinating chapter in fashion history. That unique relationship is expressed in the Chanel [IG] Spring 2024 ad campaign and also in lush floral prints inspired by the villa itself, located in Hyères, in the heart of the South of France.

This year, the campaign stars actor Riley Keough, named days ago as Chanel’s new ambassador, alongside longtime Chanel muse, supermodel Rianne Van Rompaey.

Villa Noailles was celebrated at Chanel’s Spring 2024 PFW runway show last October. The new campaign by frequent Chanel collaborators Inez and Vinoodh [IG], unfolds in the villa’s garden and its iconic pink room, envisioned as sanctuaries of creativity and happiness for the Chanel woman.

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Chanel Cruise 2024 Campaign with Anna Ewers, Loli Bahia by Inez & Vinoodh

Chanel Cruise 2024 Campaign with Anna Ewers, Loli Bahia by Inez & Vinoodh

The Chanel Cruise 2024 Campaign travels to LA, home to its May 10, 2023 cruise show. The new cruise collection marries the reverie of glamorous Hollywood film figures with Los Angeles’ active lifestyle pursuits: board sports, aerobics, roller skating and more.

In the new Chanel Cruise campaign, models Anna Ewers and Loli Bahia capture the cinematic side of the LA vibe of the 1960s in images and film by Inez & Vinoodh [IG] [Inez van Lamsweerde and Vinoodh Matadin]. The film is fabulous imo.

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Catching Up with Lupita Nyong'o No 1 : Chanel, Selema Masekela, Meeting Alek Wek

Catching Up with Lupita Nyong'o No 1 : Chanel, Selema Masekela, Meeting Alek Wek

As part of Anne of Carversville’s ongoing years-long renewal of our deep, pre 2020 archives, this ‘Catching Up With . . . ‘ series will take people we love and issues we care about into the ‘now’ world.

August 28: A Key Day in Lupita’s Life

Take note of the two lovebirds sitting in the salon of Coco Chanel’s apartment, in a series of images from the actor’s IG. Dear Lupita is in a deep-love relationship with Selema Masekela, born on my birthday August 28.

If the name sounds familiar, Selema is the American-born son of Hugh Masekela, often described as "the father of South African jazz".

It’s also the day of Lupita’s ‘Black Panther’ co-star Chadwick Boseman’s passing: August 28, 2020.

The story of how Lupita and Selema first met is priceless. That alone is worth the read.

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Marie Teissonniere Wears Tweed de Chanel High Jewelry for Harper's Bazaar Arabia

Marie Teissonniere Wears Tweed de Chanel High Jewelry for Harper's Bazaar Arabia

The September 2023 issue of Harper’s Bazaar Arabia features rising model Marie Teissonniere wearing key pieces from Chanel’s Tweed high jewelry collection styled by Anna Castan. Photographer Mattia Guolo [IG] captures the fashion story ‘Total Knockout’, with its focus on new beauty products besides its new Tweed de Chanel high jewelery collection. / Hair by Jean-Luc Amarin; production by Jean-Marc Mondelet

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Chanel Les 4 Ombres Byzance Beauty and Jewelry for Vittoria Ceretti by Elizaveta Porodina

Chanel Les 4 Ombres Byzance Beauty and Jewelry for Vittoria Ceretti by Elizaveta Porodina

Chanel shares an inspired new eyeshadow collection Les 4 Ombres Byzance with design and color roots in the rich history of Byzantine jewelry, and several pieces in the archived collection of Gabrielle Chanel herself.

Chanel muse Vittoria Ceretti is the face of the campaign, with an image style that is a perfect expression for the creative mind of photographer Elizaveta Porodina [IG].

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Iman Perez Poses in Chanel Pre-Fall-Winter 2023 Paris Images by Malick Bodian

Iman Perez Poses in Chanel Pre-Fall-Winter 2023 Paris Images by Malick Bodian

Chanel shares images of their Pre-Fall-Winter 2023 collection featuring model and actor Iman Pérez, who is of Spanish, Senegalese, German and French descent.

The video is more modern glam — but energetic — than these images. Ib Kamara [IG] styles Pérez, with images by Malick Bodian [IG].

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Chanel Eyewear 2023 Campaign Channels Disco Glam by Karim Sadli

Chanel Eyewear 2023 Campaign Channels Disco Glam by Karim Sadli

Chanel launches its 2023 Eyewear campaign inspired by retro style and the rise of bling. If we attach a trend to the campaign, disco is dancing center stage.

Karim Sadli [IG] captures top models Vivienne Rohner and Hyunji Shin, along with Niles Rodgers, a critically acclaimed musician, composer, and producer who has made an indelible mark on the music industry.

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Zhong Lin Shoots Chloe Magno for Vogue Taiwan May 2023 Chanel Metiers d'Art

Zhong Lin Shoots Chloe Magno for Vogue Taiwan May 2023 Chanel Metiers d'Art

Filipino-American model Chloe Magno gained fashion media acclaim on the launch issue cover of Vogue Philippines in September 2022.

Today we meet Chloe Magno a second time in a superb cover story for Vogue Taiwan’s May 2023 issue.

Self-taught photographer Zong Lin [IG] is behind the lens, creating yet another visual spectacle that transcends most editorial fashion photography.

Chen Yu styles the shoot with key pieces from the Chanel Metiers d’Art show in Senegal. / Makeup by Sting Hsieh; hair by Miley Schen

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Vogue US May 2023 Tributes Karl Lagerfeld with 10 Top Models and 10 Luxury Brands

Vogue US May 2023 Tributes Karl Lagerfeld with 10 Top Models and 10 Luxury Brands

American Vogue’s May 2023 issue pays tribute to Chanel designer Karl Lagerfeld, one of fashion’s greatest talents. Lagerfeld is the focus of the upcoming retrospective at The Metropolitan Museum of Art’s Costume Institute and annual fundraiser hosted by Anna Wintour and referred to as The Met Gala 2023, scheduled for Monday May 1, 2023.

Andrew Bolton, the Costume Institute’s brilliant curator has titled the new exhibition “Karl Lagerfeld: A Line of Beauty,” a reference to the painter William Hogarth. The artist believed that an ever-turning, ever-changing line captures more energy and life than a straight one. This idea was conceptually embedded in nature by Hogarth and other artists and intellectuals discuss this concept. More than one of them referenced the serpeant as an ideal symbol.

Lagerfeld’s career spanned appointments at Balmain, Patou, Chloé, Fendi, Chanel, and his eponymous brand.

For the cover, Vogue photographer Annie Leibovitz [IG] photographed 10 muses, women who are part of a larger group of models adored by Karl Lagerfeld.

Models include Adut Akech, Amber Valletta, Anok Yai, Devon Aoki, Gigi Hadid, Kendall Jenner, Liu Wen, Naomi Campbell, Natalia Vodianova and Shalom Harlow, pose in the creations of other designers paying tribute to Karl Lagerfeld with the fashion itself and also words.

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Chanel 22 Bag Snares BLACKPINK's Jennie Kim for Seoul Tour by Inez & Vinoodh

Chanel 22 Bag Snares BLACKPINK's Jennie Kim for Seoul Tour by Inez & Vinoodh

The Chanel 22 bag was first presented in the French luxury brand’s Spring-Summer 2022 Ready-to-Wear show. Today BLACKPINK’s Jennie Kim steps into the spotlight as a Chanel ambassador, with her own Chanel 22 bag on her shoulder.

The Chanel 22 Bag campaign has rolled out in a sequence that also includes Lily-Rose Depp, Margaret Qualley and Whitney Peak, in three different settings: Los Angeles, Palm Springs and New York.

Regular Chanel contributors Inez Van Lamsweerde and Vinoodh Matadin photographed Jennie Kim in Seoul, South Korea.

To AOC, the collages also tap into new visual imagery being unleashed in the rapidly emerging field of AI and its ability to create sophisticated visual composites.

Take a look at Maika Inga in an AI production for 10 Magazine posted Sunday.

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Chanel Ambassador 'Whitney Peak: Keeping It Real' in Vogue Hong Kong by Royal Gilbert

Chanel Ambassador 'Whitney Peak: Keeping It Real' in Vogue Hong Kong by Royal Gilbert

With actor Whitney Peak’s appointment as Chanel’s new Coco Mademoiselle Fragrance Ambassador, AOC circles back to a Vogue Hong Kong November 2022 fashion story.

Olivia Leblanc styled Peak bold and sexy fashion, lensed by Royal Gilbert [IG] for ‘Whitney Peak: Keeping It Real’.

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Actor Whitney Peak Named Chanel Coco Mademoiselle Ambassador

Actor Whitney Peak Named Chanel Coco Mademoiselle Ambassador

Chanel’s Coco Mademoiselle Fragrance has a new ambassador — 20-year-old actor Whitney Peak [IG], who now follows in the footsteps of Kate Moss and Keira Knightly.

The Ugandian-Canadian actor has an existing relationship with Chanel. Peak had a major role in the 2021 HBO Max reboot of the Gossip Girl series, the Apple TV+ series Home Before Dark, the Netflix series Chilling Adventures of Sabrina and the Disney+ film Hocus Pocus 2.

The Coco Mademoiselle fragrance and Whitney Peak are a perfect match. Whitney Peak isn’t a shy femme; rather she embraces her bold and carefree side, as expressed in her natural, 2023 Diana Ross hairdo.

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Adit Priscilla in Chanel Fragrance and Jewelry for Numero 235 by Bastiaan Woudt

Adit Priscilla in Chanel Fragrance and Jewelry for Numero 235 by Bastiaan Woudt

Rising South Sudanese model Adit Priscilla is styled by Rebecca Bleynie in Chanel jewelry and fragrance for Numero 235, end-of-year all Chanel editorial content issue. Supremely-gifted, Dutch photographer Bastiaan Woudt [IG] is in the studio.

Woudt began his own self-taught photography practice from scratch about five years ago. The exceptional talent also does his own post-production work, infusing a modern, graphic vision with classical DNA and elegance into his black and white images. He’s a WOW!

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